Business Web Design

Create the ultimate online marketing channel!

Look at these latest business stats :

• Month-on-month sales rise by 9% as online shoppers defy the recession*
• Annual Online Sales up by 19% in March*
• 43.2 million UK customers spend 13.6 billion online*

*IMRG CapGemini Index Apr 2009

According to IMRG, research figures show that online traders are clearly benefitting from the changing ecommerce landscape. By keeping up to date with current trends, including social networking and customer reviews, they have the ability to understand and communicate with their customers, and sustain business during the economic downturn.

What this should say to you is: you need a website that brings in the business for you! The internet is the future for commerce and communications. Online presence means you have a visible shop window and a direct channel to your chosen marketplace!

But you will only get customers/clients if :

• They can find you.
• They instantly like what they see.
• Can read what you say.
• Understandwhat you do.
• Find what they're looking for.
• Are confident to place the order!

Business web design should always be focused on creating a good looking, user-friendly site, which will attract and hold attention. At the same time, a correctly optimised site will draw search engines to find and bring your pages first to your potential customer.

Market channelling is essential to targeting and streaming your products/services directly to your customers. You will maintain awareness, repeat visitor traffic and keep customer loyalty. It therefore follows, that your marketing strategy must now incorporate a powerful results-driven channel, online.

We cannot emphasis enough the critical importance of the key components that your website must have, if it's going to function correctly, i.e. by keeping you in touch with your marketplace, converting sales and maintaining your brand position.

With the increasing requirement and popularity of accessing the internet on the move, via Netbook, iphone and Blackberry, we make it our top priority to always design fully operational sites that maximises sales capacity by insisting a site is :

1. Clean coded - intuitively used XHTML design
2. SEO optimised - vital linking by keyword phrases
3. Cross Browser Compliant - accessed and viewed by every possible user
4. Easily found - and indexed - by all the major search engines
5. Easy to navigate - holds attention, prevents clicking away
6. Constantly updated and active with visitor word search friendly content.

A fully optimised website is your NUMBER ONEmarketing tool to create a formidable online channel, directly targeted to speaking with your audience segment - it demands quality design and good value in equal measure! That's where Empire Elements can help you to achieve your aims, why not get in touch now on 0800 781 8125, and we?ll tell you more!