Empire Elements

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Welcome to our blog bringing you interesting
news from web design industry

Improving customer journey

Improving customer journey

Having a website is one thing, another is to understand your online customers and improve their experience! Many business owners thing that once website is created, it can stay like that for years. This is simply false understanding of how internet works and it’s potential. You need to have means to monitor website’s performance and if necessary make improvements.  From latest stats 38 million of us use internet daily and such a number is a market you cannot ignore. Having a clear plan, or online strategy as we call it, is absolutely essential. Not knowing what you want to achieve from your online presence

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End of the road for Flash

End of the road for Flash

Adobe Flash media technology that is. It was a multimedia and software platform purchased by Adobe from Macromedia in 2005 and it showed great potential for sure. I remember we had been using flash for various media animations way back; our first website actually used Flash menu navigation. Back in those days having animation on website was considered very flashy. But sadly flash was troubled for some time, it is difficult to maintain and develop for newly emerging platforms. Without going into the details of other issues Flash was slowly declining. But one of first android mobile phones did support Flash in

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Armada of 500 dating websites

Armada of 500 dating websites

In 2014 Imperial team has complete a mammoth task of building huge armada of 500 dating websites. As mentioned in our other article, focusing on niche market can be beneficial for your business. Our client has approached us with just an idea, focusing on dating industry and request to design, build and maintain fleet of 500 dating websites. At first we were a bit surprised by the sheer size of the task but then started to draw some ideas. Websites for each dating niche would be built on WordPress platform. Designing and developing 500 custom WordPress themes is a huge task no

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SEO Myths

SEO Myths

Way we use search engines and find information has changed radically in past decade. And search engines have changed their ways too. But for some reason perception of SEO has not changed, some people still think that they can simply perform SEO on the website and that’s that. Search Engine Optimisation (SEO) is changing yes but not as you might think. Google has started their company based on indexing large amounts of content and that has not changed. Ranking on Google and other search engine is still and will be mainly focused on content. Every time Google makes an update, such as

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Wordpress for business

Wordpress for business

When you hear Wordpress you probably imagine Blog. That’s true, most of Wordpress websites are used as a blogging platform but it can be used as a business website too. Wordpress as a business platform has grown and matured over the years and can be customised for your business needs. Many medium or even large scale companies are using Wordpress as the platform of choice. Being it an open source platform it has a huge army of supporters and theme makers. People that like to try and create something on a beautiful platform. That said, you need to consider your goals and

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