Having reached top positions on Google for selected keywords and key phrases is just one part of the story. There is much more to Search Engine Optimisation than this. Amongst the usual success measurements is a Bounce rate. Often misunderstood or even ignored it is a major pointer of showing how well your site is doing. Bounce rate means a user percentage that click on a link to your site from search engine result page and "land" on your website but leave without viewing more. This is called a bounce. Visitors come in, probably not seeing a relevant information and leave -

After having the pleasure of applying workarounds and hot fixes so the websites work in Internet Explorer 6 we decided it is about right time to leave IE6 to rest in peace. Just recently usage of Internet Explorer 6 has dropped down to 1.1% in UK (In June 2012). It is simply not cost efficient to put extra amount of effort that it requires to make a modern website to work in IE6 where technology is more than a decade old. Internet Explorer 7 is at around 5% and in a few months we expect to see rapid decline. We need to

If you are thinking about website cost, here is what our clients say about price vs. quality of website design services when done by professionals. Andy, KTG cars says Empire Elements have created several websites for us at Sell Car London over the years, they are always ranked for their specific keywords within weeks of being launched. It always surprises me when people focus too much on getting the cheapest website possible as this does nothing to bring in business for them, and as such ends up being a costly waste of time and money. Empire Elements package gets your website working to

Buying online used to be a daunting prospect and for some is even now. So how can you make sure that your website is trustworthy to your potential customers? Design and product photography You have only a few seconds to impress and draw in potential customers, your online shop will be judged not only for its design but also functionality. You want your customers to trust you with their credit card details so make an effort to show that you are trustworthy.If you take payments online make sure that you use payment gateways that people recognise (Paypal, SagePay, WorldPay etc.) and don’t

If you haven't heard of today's breach on LinkedIn you should change password now. It is reported that up to 6 million user account passwords have been stolen. More importantly you should change password in any other online service you have probably used this same password, like Facebook, Google, DropBox, Hotmail and others. Hackers are likely to try other online services once they get your password, so I strongly advice all of you to change passwords immediately but not just on LinkedIn. Everywhere else you used this password too. We all use one password for more than one online service,