Imagine setting up a shop with a couple of upended boxes, balance your goods on top, scribble a handwritten sign above the door and then fail to provide change or accept credit or debit cards.
How long might your new venture last do you think? Some websites seem to have been constructed following this model. Although we can forgive the original pioneers who felt it was sufficient to simply have a web presence, whatever it might have looked like, this approach is outdated and a new breed of web design has emerged from the wreckage.
So many aspects of web design have developed, it is almost impossible to detail them all here. Suffice to say, e-commerce has impacted dramatically on what customers expect from a web site and many businesses have re-branded regularly to keep up with the ferocious pace of change. Recently it was announced by the Internet Advertising Bureau that advertising on the internet in 2011 had increased by 14.4% up £687 million year on year! Therefore if you want to attract some of this investment great web design will assist you in that aim.
I don’t think anyone will deny the seminal importance of web design that is initially constructed to build a business rather than being a static form. Nowadays a professional design company will also take into account the need to be viewable no matter what browser is being used; no one should be penalised for not keeping abreast with new browsers and a good company will not what new developments are in the offing so a new site is not left behind immediately it is launched.
Code mark-up must also be clean thus facilitating easy reading by spiders crawling each new page and experienced designers will ensure this is the case. Fabulous projects may even be picked up by design blogs which are always looking for brilliant examples of cogent, sassy design. Being a smart, fully functioning, well presented website will be as important as turning up to an interview dressed in a stylish new suit. First impressions do count and as the old adage goes: you never get a second chance to make a first impression!
It has never been more essential in this multi-media, multi-tasking society.
Professional web design teams will now build wire frames to enable clients to see just what their ideas might look like; we all know how expectation and imagination can differ from practical considerations and budget constraints. Experienced designers can also offer skill and insight regarding customer interaction on other sites and explore with you just how to promote any new site from a variety of perspectives, not just the one you might have in mind.
An effective and knowledgeable web designer will be able to understand exactly what your company, product or service is really about, and promoting this appropriately. Therefore they will highlight your unique selling point in a manner that suits exactly who you are and what you do, in a fluent, aesthetically pleasing way.
A dynamic design will allow for plug-ins, development and regular updates like adding blogs, e-commerce or social media capabilities. With the maintenance out of the way an effective web design will enable businesses to concentrate on what they do best: creating sales opportunities and managing enterprise. It has never been a better time to re-vamp or build new and ensure your business website gives out dynamic messages and casual browsers are motivated to become customers or clients.