Empire Elements Professional web design company Empire Elements

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New Instagram Business Tools

New Instagram Business Tools

Instagram interviewed hundreds of businesses to find out what tools and features they would welcome in order to stand out on Instagram, interact and be discovered. The three key findings business owners shared with Instagram are to stand out, get insights and find new customers. Business Challenges Stand Out It may be time consuming to track all comments, especially if you are a small business and have to do most things yourself. It would be much easier for customers to email questions to designated email address where you can track responses much more quickly. Get Insights It would be nice not having to purchase additional

10 tools your business needs

10 tools your business needs

Right tools for the job are essential and your small business is no exception. If your equipment or service is failing or slowing you down, maybe you need to get better tools. Here are some of our own favorites. Xero When we noticed Xero years ago we knew it had potential. It has evolved into UK’s leading accounting software. Oh, did we mention it’s cloud based. It offers everything you need for easy accounting, mobile app, encrypted security, products and clients inventory, invoices and of course dedicated access for your accounting company accountant. Times are changing, fast! DropBox We tried number of cloud based

Android Pay in the UK – All You Need to Know

Android Pay in the UK – All You Need to Know

Following its launch in the US last year, Google launched Android Pay in the UK on 18th May 2016 during its Google I/O event. Just like its rival Apple Pay, Android Pay can be used to pay for goods in store or for in-app purchases. You can make contactless payments of up to £30 without unlocking your phone. Use your security method (pin, pattern or fingerprint) to make contactless payments higher than £30. Travel in London with Android Pay The contactless payment can be used on the London transport network – the Tube, buses, trams and most National Rail services. Simply touch

Is Apple Pay Moving Beyond Mobile Apps?

Is Apple Pay Moving Beyond Mobile Apps?

The list of stores that accept Apple Pay is growing. In-store shopping got easier when Apple Pay launched. Allowing owners of newer models of iPhones to tap and pay with their phone. Apple Pay can also be used for in-app purchases. There are rumours that Apple Pay is expanding to websites at the end of 2016. To use Apple Pay on a website you will need to use Apple’s Safari browser and have an iPhone or iPad model that comes with Touch ID fingerprint technology. When this happens it will be even more important to have your website or ecommerce site

3 SEO Rules for Success

3 SEO Rules for Success

RESEARCH Do your homework to reap the benefits later. Think like your customer, what would they search for in Google search when looking for the service or product you provide? What keywords would they use? When selecting keywords you will use in your website copy you should focus on customers’ buying intent. For example, if you sell jeans focus on keywords such as ‘buy skinny jeans’ rather than skinny jeans. Use long-tail keywords rather than ‘jeans’ or ‘blue jeans’. Make your copy as targeted as possible. And of course offer the relevant info, product or service when visitors come to the page

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