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Why you should start accepting contactless smartphone payments

Why you should start accepting contactless smartphone payments

Meet millennials, also known as Gen Y, the most populous generation, born between 1980s – 2000s, living their lives on-demand. They like to buy products and services at a touch of a button on their smartphones or tablets through an app. They don’t carry cash or write cheques because they use smartphones to pay for things. Whether it’s paying at stores, restaurants or for on-demand services like dry cleaning, dog sitting, personal trainers or beauty treatments the millennials are leading the way towards new digital services market. There are even apps that will let you split a food bill with

Small Business Content Marketing Tips

Small Business Content Marketing Tips

Clients ask us often about content marketing, what it is and how to start. Let’s go through the basic concept first. Content marketing is part of digital marketing, focused on creating and distributing relevant, interesting and valuable content to attract sales. Content marketing has been around for some time and we’ll give you useful tips on how to start content marketing for your business. Do you remember days you could buy Google AdWords and customers would roll in? Those days are long gone. Just having a website is not enough, you need a strategy. How are you attracting customers right now? Digital marketing has

A Perfect Job Wireframing Stage

A Perfect Job Wireframing Stage

Empire Elements was awarded new medical industry project called A Perfect Job. Connecting Locums and Agencies via exciting new service. Our team got the chance to design and develop the project from start. First stage has just been completed and we would like to show you how this process works. Every project is split to four stages: Wireframing and prototyping Creative design Template development Backend development What’s wireframing and prototyping you might ask. It is creating a blueprint of your new web application, a road map for everyone involved on the project. There can be quite a few people working on one project and that requires some

Social Commerce Keeps Growing in 2016

Social Commerce Keeps Growing in 2016

Social commerce (s-ecommerce, social shopping) is new online retail model incorporating e-commerce purchases via established social networks. It’s not just about having social media presence anymore; it’s about maximizing the potential. The idea of using social media as a sales tool has really taken off thanks to Facebook’s virtual storefronts, Twitter and Pinterest’s buy buttons. Now it’s easier than ever to turn your social media presence into a direct route to sales. Current Major Social Commerce Players: Facebook Facebook is the leading social commerce platform, driving more than two-thirds of mobile e-commerce traffic. Businesses can use social commerce functionality through posts or ads. There

Publishing opportunities with Apple News app

Publishing opportunities with Apple News app

In iOS9 Apple removed Newsstand app for magazines and replaced it with News App. This presents new and exciting opportunities to publishers as it allows for your own monetization as well as Apple’s advertising platform iAds. News Publisher tool makes it easy to distribute your content in News app built right into the iOS9. Currently in Beta, you will need to sign up for News Publisher and wait for Apple’s approval process. You will need to comply with certain rules and keep in mind Apple News have slightly different format. Apple has lot of advantages over its rivals but offering an instant

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